Very often than not
people get swayed by a charismatic individual’s word of mouth. This is what
influence is and this is the core of influencer marketing. It is not a completely
new advertising strategy but it is a remodeled version for sure. Influencer
marketing is a part of new age digital marketing that generated greater leads
for a brand since it is more humane. Celebrity status has always been the face
of advertisement but in influence marketing ever a common man can drive a
successful brand promotional campaigns if he or she is authentic,
inspirational, trendsetting and social media savvy.
Influencer
Marketing India is a popular marketing trend in 2019. Influencer Marketing India is a growing
trend and already many top brands have approached influencers on different
social media platforms to endorse their products. Many popular social media
accounts have created instant celebrities out of common individuals who have
gone on to become the face of Influencer
Marketing India such as Mithila Palkar for Joy Face Wash or Bhuvan Bam for
Tissot. Bhuvan Bam is the first Indian influencer to grace the likes of Tissot.
All the firms are resorting to this tool to enhance their brand visibility and
increase their conversion rates. Since everyone is vying for the biggest slice
of the profit pie, it is better to research the influencer marketing stats of recent time
for formulating & implanting a unique & productive influencer marketing
campaign.
Here are some valid
facts that will encourage marketers to take influencer marketing more seriously
for better outcomes.
1. Bigger
budgets are being allotted for influencer marketing campaigns.
2. Higher
engagement metrics reflects better performance report.
3. However,
most of the marketers are still searching for a good ROI solution.
6. Since
many youtubers, bloggers and other social media enthusiasts are taking on the
mantle of influencer, the rates of hire are coming down.
7. Influencers
do discriminate between the offers. They choose their niche genre.
8. A
downside is that not all brands are liberal & generous in compensations.
9. Influencers
value genuineness.
