Influencer Marketing India – the marketing tool in the limelight

Very often than not people get swayed by a charismatic individual’s word of mouth. This is what influence is and this is the core of influencer marketing. It is not a completely new advertising strategy but it is a remodeled version for sure. Influencer marketing is a part of new age digital marketing that generated greater leads for a brand since it is more humane. Celebrity status has always been the face of advertisement but in influence marketing ever a common man can drive a successful brand promotional campaigns if he or she is authentic, inspirational, trendsetting and social media savvy.

Influencer Marketing India is a popular marketing trend in 2019. Influencer Marketing India is a growing trend and already many top brands have approached influencers on different social media platforms to endorse their products. Many popular social media accounts have created instant celebrities out of common individuals who have gone on to become the face of Influencer Marketing India such as Mithila Palkar for Joy Face Wash or Bhuvan Bam for Tissot. Bhuvan Bam is the first Indian influencer to grace the likes of Tissot. All the firms are resorting to this tool to enhance their brand visibility and increase their conversion rates. Since everyone is vying for the biggest slice of the profit pie, it is better to research the influencer marketing stats of recent time for formulating & implanting a unique & productive influencer marketing campaign.

Here are some valid facts that will encourage marketers to take influencer marketing more seriously for better outcomes.

1.      Bigger budgets are being allotted for influencer marketing campaigns.

2.      Higher engagement metrics reflects better performance report.

3.      However, most of the marketers are still searching for a good ROI solution.

4.      Everyone is following the FTC regulation to avoid the legal fines.

5.      The most vital SM platform for influencer marketing is Instagram.

6.      Since many youtubers, bloggers and other social media enthusiasts are taking on the mantle of influencer, the rates of hire are coming down.

7.      Influencers do discriminate between the offers. They choose their niche genre.

8.      A downside is that not all brands are liberal & generous in compensations.

9.      Influencers value genuineness.

Hiring the Right Digital Marketing Agency, India

As a company, attempting to manage social media pages, running ad campaigns on different platforms and attending to daily operations can be a little overwhelming. In order to grow business, you might be looking at availing marketing service from a digital marketing agency in India. First, it is imperative to understand fully the services a digital marketing agency provides.

Courtesy the Internet, the word marketing has undergone a tectonic shift over the past few years. Traditional marketing and advertising mediums such as TV, Radio and Print are on a steady decline and digital is on the rise. 

A digital marketing agency takes 360-degree care of a company’s online marketing initiatives. Socioar is a leading digital marketing agency in India; providing Search Engine Optimization (SEO), Social Media Market (SMM), Email Marketing, Website design development and maintenance, PPC ads services.

Not your average marketing agency, our strategies are based on in-depth market research and a thorough understanding of your product/ service. Through our thoughtful and well chalked out digital marketing strategies, we increase brand awareness of your business and drive traffic to your platform. Whilst also converting such traffic into leads for sales, we deliver quantifiable results for your business.

We help you define your target audience and set measurable goals. Undertaking the task of effectively communicating with the target audience, we highlight your unique selling point to the ideal buyer.

Most internet users expect a brand to have an online presence and engage with the audience. To ensure your brand is heard and remembered, content and creatives play a major role. Our copywriters work hand in hand with our designers to deliver social media creatives that are not only unique but share-worthy.

Through a well laid out content strategy, our team works round the clock to position you as a market leader in your industry establishing your expertise and authority. At the same time, undesirable comments and reviews are handled by our associates, to maintain your company’s reputation online.

It doesn’t end here, maintaining your digital presence and platforms is only a part of our job. We take care of your digital advertising; laying down plans, targeting the right audience and sending people to your website/ application.

Well executed strategies and campaigns mean, we never rest! At Socioar, we endlessly test and rework our strategies to improve the efficiency of our campaigns. We supplement our services with fortnightly reports to provide transparency to our clients.

A skilled digital marketing agency should be able to boost your return on investment. Looking for digital marketing agencies in India which will boost your profits and increase eyeballs on your platform? Contact us today for a free consultation.

The basics of Lead Generation Services

There are multiple agencies that offer Lead Generation Services these days. While there may be different ways of generating leads, the main objective of Lead Generation Services is acquiring relevant leads. While brands may confuse Lead Generation Services with actual on boarding and conversion of leads, most agencies these days do not promise a 100% conversion rate of leads.

Digital Lead Generation Services by agencies include providing targeted leads via social media, email marketing and website forms and banners placed on different websites and apps. Advertising on radio, print and TV can also help generate leads, which is a part of traditional lead generation services offered by agencies across the globe.

While running a business and trying to improve the sales funnel, it is important to partner with an agency that has your best interests in mind and understands your business goals.

While generating relevant leads is an important part of Lead Generation Services, what is also important is a proper, well-structured follow through process to manage those leads. In a situation where there is an inquiry and there is a slow response and lack of effort on the back end, you may lose out on that lead. Strong Lead Generation Services rely on quick turnarounds and meaningful responses. When inquiries are handled well, there is a greater opportunity of converting those leads.

Lead Generation Services include mutually agreeing on a CPL (cost per lead) with the brand to maintain transparency. While Lead Generation Services mostly involve generating multiple and quality leads, some agencies also help with optimizing the website and search engine to ensure smoother acquisition of leads. More leads means more sales!

All Lead Generation Services include following this process:

1. Designing &Optimization: Designing and optimizing the landing page that is going to be the first page where those leads land is important. Nobody wants to lose a lead because of a busy landing page with confused navigation through the page.
2. Testing Waters: Multiple campaigns are run to test the content, creative and type of route to ensure the best possible means are used to generate leads. As part of Lead Generation Services, this step also includes the agency measuring efforts and tweaking content along the way to stabilize the cost per lead as much as possible.
3. Final Roll Out: After completing a successful pilot phase with test campaigns, a larger campaign is made live based on previous learning.

Reasons & Steps to Adopt a Digital Marketing Strategy

The success of a business depends on how effectively it is able to market itself. In the wake of digitization, both companies and consumers spend most of their time online. Thus, planning and executing a digital marketing strategy is imperative for B2C as well as to an extent for B2B companies.

A digital marketing strategy is the collection of actions that a business intends to execute, throughout the chosen online marketing channels. An all-encompassing strategy ensures attention to all the digital touch points and stay focused on the objectives of the company.

It is not so common to see companies indulging in digital marketing activities without any strategic approach. While they may be able to get results from such practices, the results and opportunities may not be fully optimized.In order to see noticeable revenue growth, measure results and learn from mistakes, companies must have an integrated digital marketing plan.

A clearly outlined vision which spells out what the company is aiming to accomplish and gives clarity to all the employees and doesn’t leave scope for managerial interpretation.

Designing a good strategy,doesn’t have to be overwhelming. A successful digital marketing strategy can be laid down in simple steps.

1.    Laying down the goal:The first step in creating any strategy is to define the overarching mission of the company and then the goal. Example: To increase sales online by 50% might be the goal of the company

2. Setting measurable goals in terms of KPI: The results of the strategy should be measurable. Specific and realistic key performance indicators, tied to the goals, will help measure the success of the campaigns.  Example, to generate 50% more leads that in the last comparative period

3.  Identify the target audience: Just listing down the demographic detail is not enough, supplementing it with a persona is crucial. Delving deeper into the emotional desires, goals & aspirations of the audience will help develop key persona of the audience.

4.    

     Developing a plan keeping in mind the budget and resource.

·         This includes carefully selecting the assets which will be leverage to the goals.

·         This includes establishing a marketing funnel, a funnel maps out a customers journey from when a customer is a complete stranger to when they become a lead

·         Goals, tactics and KPI’s aligned to each part of marketing funnel is a good place to start.

The Do’s of Best UI/UX Design Services in India

Best UI/UX Design Services in India include agencies taking a user-centric design approach and delivering a thoughtful end user experience. Best UI/UX Design services in India include adopting not only a structured process right from blueprints, wireframes, and prototypes to mockups, but also infusing life into designs. Focusing on the core needs of end users is the central part of the entire process of developing an ideal user experience as part of the Best UI/UX Design Services in India. Offering simplicity in design, a creatively done user interface and a well-structured wireframe are important parts of the Best UI/UX Design Services in India. While all UI/UX Design Services include these elements, the Best UI/UX Design Services in India include perfecting the user flow and adding finesse in the design elements better than the services offered by other agencies.

As part of Best UI/UX Design Services in India, UI/UX designers, usability specialists, and analysts take the user-centered approach to deliver top-notch design solutions where the primary focus is not just improving usability but make it delicate and elegant as well.

The Best UI/UX Design Services in India include agencies doing the following:

Discovery: Understanding the target audience for which Best UI/UX Design Services in India are intended. Discovering their needs is key.

Planning: Defining a wireframe keeping all the objective of the website in mind.

Design: Designing an interface that is current, lively and easy to understand. The Best UI/UX Design Services in India also include prototyping layouts.

Testing: Including coding the layout on the front end, Best UI/UX Design Services in India also include testing all the features and the user journey multiple times with different cases to ensure the navigation of the website is smooth.

Providing support: This step includes providing support and monitoring the website after it has gone live to ensure there is no down time and there is a constant evolution where the technology is concerned.

Socioar is one such agency that offers the Best UI/UX Design Services in India. It follows all the above points mentioned to deliver exceptional websites and mobile applications. As part of offering the Best UI/UX Design Services in India, Socioar uses multiple tools and technology to enhance user and brand experiences. 

Influencer Marketing-A New Way of Marketing

The birth of social media and constantly changing customer demands creates a number of challenges for marketers from one time to another. Ad blockers, a decline in popularity of traditional media, and more sophisticated tastes from audiences needs more of aggressive marketing. This could be because of a multiple reasons- to beat the competitors, and subtle enough to avoid excessive advertising that can put a customer off. Influencer marketing in India has seen a great rise along with the International scene.

Influencer marketing is one of the strongest tools in today's digital environment. Bloggers and celebrities are looking to monetize, whilst marketers are looking for newer tools to drive brand awareness. Once combined, it has become one of the strongest marketing symbioses. A content marketing agency is always seen to be engaging with influencers for the purpose of greater visibility in their work.

The idea is about spreading the product through word of mouth from the right person to the right audience on social media. The research on the target audience, in this case, is cardinal and must result in detailed information about what type of content they ‘like’, what drives them to comment and what hours work for a post in terms of user engagement.

A hired 'influencer' is capable of spreading a word about a particular product through recommendation of lifestyle. The concept is similar to the high school 'social hierarchy', where socially popular groups encourage other peers to like what they like. With regards to marketing, the method is highly effective and looks more organic in the eyes of the audience than direct advertising.

Unlike radio or television, where people change channels when adverts are on, influencer marketing is capable of retaining an audience’s attention from start to finish. Audiences are either unaware of being targeted or accept it as something that matches their following and personal preferences. It is contributing to a rising trend of personal branding, where people don't have to be marketers in order to monetize their published content. Influencer marketing in India has taken businesses ahead of their calculated numbers. It has now become a key business investment area.