Reasons & Steps to Adopt a Digital Marketing Strategy

The success of a business depends on how effectively it is able to market itself. In the wake of digitization, both companies and consumers spend most of their time online. Thus, planning and executing a digital marketing strategy is imperative for B2C as well as to an extent for B2B companies.

A digital marketing strategy is the collection of actions that a business intends to execute, throughout the chosen online marketing channels. An all-encompassing strategy ensures attention to all the digital touch points and stay focused on the objectives of the company.

It is not so common to see companies indulging in digital marketing activities without any strategic approach. While they may be able to get results from such practices, the results and opportunities may not be fully optimized.In order to see noticeable revenue growth, measure results and learn from mistakes, companies must have an integrated digital marketing plan.

A clearly outlined vision which spells out what the company is aiming to accomplish and gives clarity to all the employees and doesn’t leave scope for managerial interpretation.

Designing a good strategy,doesn’t have to be overwhelming. A successful digital marketing strategy can be laid down in simple steps.

1.    Laying down the goal:The first step in creating any strategy is to define the overarching mission of the company and then the goal. Example: To increase sales online by 50% might be the goal of the company

2. Setting measurable goals in terms of KPI: The results of the strategy should be measurable. Specific and realistic key performance indicators, tied to the goals, will help measure the success of the campaigns.  Example, to generate 50% more leads that in the last comparative period

3.  Identify the target audience: Just listing down the demographic detail is not enough, supplementing it with a persona is crucial. Delving deeper into the emotional desires, goals & aspirations of the audience will help develop key persona of the audience.

4.    

     Developing a plan keeping in mind the budget and resource.

·         This includes carefully selecting the assets which will be leverage to the goals.

·         This includes establishing a marketing funnel, a funnel maps out a customers journey from when a customer is a complete stranger to when they become a lead

·         Goals, tactics and KPI’s aligned to each part of marketing funnel is a good place to start.